Vision For Escondido ad campaign tauting the 393 home "Villages' plan under consideration for the old Escondido Country Club property:
Notice how they offer to eradicate the decay, homelessness and grafitti problems the current owner caused?
"Just give us the building permits we want and we will put an end to your misery."
"You can trust us, so don't worry, we have your best interests at heart! "
That is a classic SHAKEDOWN technique.
The project builders illustrations are always of beautiful trees and landscapes and walking trails and Santa Barbara style buildings covered in bougainvilleas? Never any depictions of the two-story houses that will have five-foot setbacks and rear alley garages? That will be wall to wall, detached condos? That will look like the little houses on a Monopoly board? That are DESIGNED to draw young families into a retirement oriented community?
The ads always portrays the folks who are 'resistant' as obstructionists and selfish 'old people' who are afraid of 'moving forward'?
That all of the locals that have made huge sacrifices in their own time and effort to try to get a better deal for the NEXT GENERATION of neighbors are 'haters' who are bitter and never really supported the golf course, so why should anyone care what they think?
And the saddest part is that some of the residents actually believe that the owner would ever allow anything other than dense housing (such as a Beer Brewery) to be built on his property dispite the fact that he himself has said precisely that many times.
They have been suckered by the fancy high-priced public relations campaign waged since 2014, and because NUW (which is a good company) is acting as the surrogate for the owner, some frustrated locals want to believe everyone will be just fine once the bulldozers start rolling across the fairways.
I hate the fact that our community is at war with itself, but it has all been caused by one neighbor, who doesn't live here, coming into our community and demanding to redefine it's character (semi-rural, resort style living), it's purpose (retirement living and recreation) and it's demographic (55 and older), just so he could realize a massive Golden Circle Payday of tens of millions of dollars.
And though we have tried numerous ways to meet him in the middle, it is the owner that has never shown any empathy or interest in working with the people who built this town.